The Cost of Doing Nothing on Social Media: What Inactive Accounts Are Really Saying to Your Customers

The Cost of Doing Nothing on Social Media: What Inactive Accounts Are Really Saying to Your Customers

We’ve all seen it—a business Instagram or Facebook page that hasn’t been updated in months. Maybe the last post was promoting a holiday sale… from two years ago. As a business owner, you might think, “I’ve just been busy.” But to your audience, it sends a completely different message.

And it’s not a good one.

Whether you realize it or not, your social media presence speaks louder than you think—especially when it goes quiet.

Inactivity Sends the Wrong Message

When potential customers land on your page and see outdated content or zero updates, here’s what they’re likely to assume:

• "Are they still in business?"

• "Maybe they don’t care about their brand anymore."

• "If they’re not showing up here, what’s their service going to be like?"

Harsh? Maybe. True? Absolutely.

In today's digital world, people check your social media before they ever reach out. It’s the new storefront. And when your “storefront” looks abandoned, it’s easy to lose trust and miss out on opportunities you didn’t even know you were getting.

The Myth of “No Time”

I hear it all the time:

"I don’t have time to post.”

"I’m not good at social media.”

"I hate doing it."

You’re not alone—and you’re not wrong. Running a business is demanding, and unless you love creating content, social media becomes one more thing on the endless to-do list. That’s exactly why I created my done-for-you social media management service.

Show Up Without the Stress

For $1,000/month, I take the pressure off your plate. You get:

• Strategic content written in your voice

• 3X per week posts that connect, convert, and grow your audience

• A consistent, engaging presence on Instagram and Facebook

• My expertise and guidance on branding & content creation

• 15% off my photography & video packages to help elevate your brand's vibe

• More affordable than hiring a part-time employee

• MUCH more affordable than hiring a marketing company

• All backed by 12+ years of real experience growing a successful brand

  
  

And unlike hiring a part-time employee (which can cost upwards of $1,900/month in Ontario), this is a more affordable, results-focused solution with no training or payroll stress.

Your Online Presence = Your First Impression

Here’s the truth: if you're not showing up, people will assume you're not showing up anywhere. That’s the silent cost of doing nothing on social media. Missed trust. Missed traffic. Missed sales.

But it doesn’t have to be that way.

Ready to Start Showing Up Intentionally?

Let me help you build a social media presence that actually works for you—so you can focus on doing what you love, while still growing your business.

Learn more and sign up here: www.rebeccahamiltonco.com/socialmediamanagement